Brand logo creation

Color psychology

Check out this site for some information then feel free to visit the data bases on our elibrary, I don't recommend google searching it is not very effective.

Criteria

Create  a logo of your own design. 800X800 pixels 300 dpi
keep in mind simple is better

Be able to explain the color psychology

Be able to explain why it is constructed the way it is ( eg. is it a software 2D world or not)

Be able to explain who your target audience is.

Because yellow/orange stimulates the lymph system and digestive system and makes you more alert, increasing muscles activity it makes you hungry. the golden arches are the perfect color combination to stimulate hunger and promote making the decision to eat.

The arches were introduced in 1953, when Richard
and Maurice McDonald were building their first franchised outlet
in Phoenix, Arizona. Architect Stanley Meston
designed a walk-up hamburger stand with red and white tiles and a distinctive
sloped roof, but Richard, wanting more visual appeal, sketched a pair of
stylized yellow arches, one at each side. Meston accepted other changes but
rejected the arches; in the end, sign-maker George Dexter was hired to construct
the arches.[1] When
viewed from an angle, the two yellow arches design was reminiscent of the two
loops forming the letter "M" for McDonald's.